Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it really would take that you should reach that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays an important role in making sure your organization gets the best possible search engine ranking, which can lead to increased sales for your online company.
Search engine marketing is the method of modifying web page content and meta-information to enhance the major search engines ranking from the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), along with the internal (links between pages about the same site) and external (links between pages on different sites) link structure of a website.
Impact of High Internet Search Engine Rank on Sales
Internet consumer research estimates that between 70% and 90% of online shoppers use search engines like google to find a specific services or products. Let’s examine factors that influence sales to find out how www.marketing1on1.com chesapeake marketing firm can improve your revenues.
Three metrics must forecast online sales: the normal ticket, the conversion rate, and the volume of website traffic:
* The standard ticket is the amount of money spent by way of a customer with a typical transaction. Computer and electronics stores have high average tickets (hundreds or 1000s of dollars), while bookstores have low average tickets (tens of dollars).
* Website traffic is measured by the volume of website visitors, typically expressed as the amount of page views a month.
* Conversion rates are the volume of sales divided by the number of page views per month, expressed as being a percentage.
Let’s take a look at an example. The Ultimate Taupe Widget (UTW) store comes with an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed as being a decimal * 5,000 page views a month). Achieving a higher google search rank will raise the amount of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views on a monthly basis, UTW’s monthly sales should (approximately) double as well (to $5,000).
Remember that an increased search engine rank will produce a measurable boost in traffic only if you have significant marketplace curiosity about taupe widgets as well as your site appears from the first thirty search engine results.
However, search engine marketing is just not planning to produce measurable results if you have very little interest in taupe widgets. The #1 spot searching engine result pages is not really particularly impressive if perhaps two individuals look for “taupe widgets” every month.
Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to find engines to locate information. Search engines examine page content to determine whether a certain page is applicable for the search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine marketing.
Each keyword is seen as a supply (quantity of online search engine result pages) and demand (amount of searches). The easiest way to further improve online search engine rank is to select keywords which have favorable supply-demand characteristics; which is, ones by using a relatively popular plus a relatively low supply. It is far more challenging to improve the major search engines position of the page on the high supply, competitive keyword.
Good keywords needs to be connected to your products or services line, as well as your collection of business. A #1 rank for “navy widgets” is worthless when you sell taupe widgets exclusively. A potential customer may find your page, quickly find that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant internet search engine hits is not far from zero.
Choosing a set of target keywords is the first task in search engine marketing. The 2nd step is applying them in the body, title, headings, and meta-tags of any page.
Are the target keywords in the text of your page. Don’t go crazy, though — the keywords should fit smoothly in the surrounding text. Search engine listings use several solutions to detect excessive keyword density, or lots of keywords stuffed into very little supporting text, and definately will decrease the rank accordingly. A page has a lot of chespeake when they hinder the overall flow from the text on a page and appear to be glaringly unnatural
The title tag should contain information that describes the page. If you do not run a multi-national conglomerate that may be already a household name, your company’s name is not a descriptive title. Most search engine listings take advantage of the title tag as being the first type of your listing in the search engine result pages. Attempt to create your title tag say “click me” into a prospective customer. “Superior taupe widgets – 50% off every day” is a superb page title, while “Ultimate Taupe Widgets, Inc.” is not really.
Incorporate keywords into the headings about the page, in addition to into emphasized sections (bold or large text). Though search engines like yahoo are de-emphasizing descriptive meta-tags, include keywords within them nevertheless. The description meta-tag must have an accurate description of the page, along with the keywords meta-tag should contain a collection of keywords (separated by commas) that list key concepts mentioned in the page.