Within the last several months, I found myself struggling to obtain my restaurant business in Denver, Colorado in the initial pages of Google Places, Yahoo Local and Bing. I finally found the right answer to all of my difficulties – local SEO. I contacted a specialist Seo firm providing local SEO services. After analyzing my company and its visibility issues, the SEO team presented me with an SEO package that included a wide array of strategies made to enhance the major search engines google page rank of my website and drive increased traffic and sales. Let’s examine how these strategies worked to market my company.
Local Listing Sites: Local Search Engine Optimization utilizes local listing sites (e.g. Phone Book, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local google search results. The richmond marketing firm provided strategies that helped increase the ranking of my small business listing on these sites. Now, when someone searches for Denver-specific data concerning my company, the information on my business which is stored on every one of these sites appears being a top search result.
With enhanced online visibility, I learn that more local customers began to visit my website, which is endeavoring to promote my brand. My service agency took care to decide on only local listing sites authorized by Google for promoting my small business.
Back linking: Local Search Engine Optimization services include building backlinks to your business website. Consistent with Google’s latest Penguin update, my SEO company took care to construct backlinks to my website from reliable websites with content related to my business. I realized that relevancy was crucial because the search engines identify keywords based on the backlinks. Another significant aspect is link speed or the speed where backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed might make Google take a look at my links as spam. Moreover, additionally, they employed tactics riichmond as social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, and other strategies were adopted to enhance results.
Social Networking Promotion: My company also used effective social media optimization methods to drive my potential audience to my website. They built my business profile on popular social networks including Facebook, Twitter, Google and more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show google search results from social media sites (Facebook, Google , Twitter, and more) these profiles are also assisting to drive more organic traffic to my site. The SEO team also promoted my company by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social networking involves the maximum consumption of marketing potential using the features (paid advertising facility, contests, business pages when it comes to Google , and more) in social networking sites. Within my experience, centering on a specific social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest way to market your online business.
Pay per click marketing advertising (paying money to browse engines to showcase your site on top search results) is considered a strong way to promote online business as a result of easy implementation, high Return on Investment (ROI) and much better traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The advertising was focused entirely on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilised during my geo-targeted PPC.