Marketers are spoiled for choice with regards to content curation and sharing software. This software space is filled with platforms which allow you to sort through content, filter noise, and analyze the impact of your own social shares.
Marketers love BuzzSumo, and for good reason. It provides content research, social listening, influencer sourcing, and link research all in one place, and lots of this details are free – to a point. When your business needs something more or better than what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a list of the very best BuzzSumo alternatives for many different use cases. Each one of these tools provides some form of “trending content,” feature, but that’s really where the similarities end. When you’re done skimming 14 different social channels for viral content, do your team a big favor and look for these options.
EpicBeat is constructed to curate content, find influencers, and perform social listening tasks. The interface has a good amount of features, but remains very easy to learn, with filters, charts, and graphs to help you organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly using your site. It offers integrations for social listening across most platforms, although only Twitter is available at the free level.
The free version also limits one to content to a month old, however if that’s all you need, it’s free forever. At the premium level, subscribers can view content lists as old as one year. The website offers built in sharing and engagement stats for each and every content asset, to help you locate fairly easily probably the most viral content and share it in your platform.
EpicBeat content dashboard
From the same company that owns EpicBeat, EpicTrack is an enterprise-level content sharing platform for your data-driven marketer. This software package is a buzzsumo alternatives, but much more powerful with the addition of in-depth analytics how content affects your financial well being. By combining your posts aggregation and sharing with site visit data, EpicTrack shows specific ROI for every bit of shared content. This means you can track the immediate effects of each post from the same platform where you first discovered or scheduled the share.
Along with providing you with an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, each of which are designed to assist you to gauge reader feedback. Sentiment Analysis tells you the tone of comments and shares, so you can react quickly to feedback from customers (both good and bad) without searching through every mention yourself. Mention Analytics tracks your articles authors and filters customer response for you.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and internet based magazines depending on the topics and publications you specify. That can prove useful if you’re trying to find relevant third-party content to share with you – or, heck, just read – each and every day. Although Feedly is made on the Rich Site Summary (RSS) model, it is going far above the regular Feed with sharing, suggestions, and also over 200 application integrations. Each piece of content is stripped down to its basic text and pictures, filtering out ad noise and sign-up interruptions, which makes reading on Feedly a calming experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, but the app integration lets you construct your keyword and mention notifications to your existing content feed. The vast quantity of app integrations means sharing pertinent happy with your team or audience is simple. Feedly doesn’t provide much in the form of analytics on existing or shared content, although the stripped-down feel, mobile app, and easy content discovery tools make this an excellent tool for marketers centered on reading and sharing.
Feedly mobile content views
Oktopost is created particularly for marketers and social media managers from the B2B space. As well as content discovery formats, your team can connect existing RSS feeds to keep track of your most valuable resources for new content. Automation helps streamline your site content sharing by scheduling posts across social platforms and services. They also give a browser extension for quick scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics directly into their platform to help marketers look at the impact of their content. Furthermore, it integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored in your organization’s needs.
Oktopost social curation dashboard
Since the name suggests, Sprout Social is a social websites-focused content curation and sharing tool for marketers. The mixture of discovery and publication capabilities with customer satisfaction and lead tracking makes this a powerful tool for small enterprises and companies with high social engagement. Analytics and reporting features round out the platform, allowing marketers to prove successful campaigns and show measurable results to stakeholders.
Sprout Social’s strength is within its customer-focused integrations. Direct messages from the social channels are routed on the dashboard, where any authorized users can respond without switching between many different accounts. You can also take advantage of the Monitoring feature to follow mentions using a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is perfect for marketers and social media managers who want to improve backlinks and relative SEO as well as tracking content and mentions. Ahrefs crawls over 4 billion links every day, which comes in handy should your strategy relies heavily on building links. While those crawlers are out scouring the world wide web for links, they’re also capable to curate a great deal of brand- and keyword-related content for the team to talk about. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike most of the platforms about this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. Just what it lacks in sharing capabilities the software makes up for in analytics. Ahrefs is designed for content managers and SEOs thinking about how content and backlinking affects overall site and landing page rankings, but could be confusing at a lower price experienced users.
Ahrefs content analytics dashboard
When you’re ready for a substitute for BuzzSumo, you can either monitor the achievements of your social posts by searching through channels and switching from platform to platform, or save time and move to a social networking platform that can it all.